Designed a rebranded identity for the former NYC-based meal delivery service, “Freshly.” Specified the service’s product by replacing the meal delivery service that consists of multiple cuisines and dining options with a kit of fruit and vegetables tailored to a specific menu for crafting smoothies and homemade beverages that are still provided with the same delivery system. Strived to infuse a vibrant and dynamic quality into the brand's overall image through a meticulous selection of typefaces, icons, and color schemes.