Last updated 10/26/2025

Jennie is a student and designer currently pursuing a BFA in Graphic Design with a concentration in Computation, Technology, and Culture (CTC) at the Rhode Island School of Design. Born in Los Angeles and raised in Seoul, South Korea, she is passionate about producing human-oriented and informative designs through visual language, interactive media and wordplay.

jkwon04@risd.edu
+1 401-381-8877


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07.Freshly Rebranding
2023

Tote Bag (11.5 x 11 in) 
Leaflet (4 x 13 in) 
Checklist (3.3 x 11 in)

Package Design

Designed a rebranded identity for the former NYC-based meal delivery service, “Freshly.” Specified the service’s product by replacing the meal delivery service that consists of multiple cuisines and dining options with a kit of fruit and vegetables tailored to a specific menu for crafting smoothies and homemade beverages that are still provided with the same delivery system. Strived to infuse a vibrant and dynamic quality into the brand's overall image through a meticulous selection of typefaces, icons, and color schemes.