‘Freshly’ Rebranding

2023
Tote Bag (11.5 x 11 inches)
Leaflet (4 x 13 inches)
Checklist (3.3 x 11 inches)
Adobe Illustrator

After coping with multiple quarantines and transitioning to high school via distance learning following the COVID-19 pandemic, many people, including myself, began prioritizing nutrition and well-being to a further extent. This shift in focus inspired the artistic rebranding of 'Freshly,' a New York City-based meal delivery service. Initially known for its premium meal kits, 'Freshly' provides convenient, nutritious, and ready-to-eat meals from fresh, high-quality ingredients. Nonetheless, younger generations struggle to find time for full meals due to busy schedules, technological distractions, academic or work pressures, urban living, and rising costs. As a result, rather than providing a diverse meal delivery service with multiple cuisines and dining options, the rebranded version only offers a delivery service for a kit of fruits and vegetables tailored to a specific menu for crafting smoothies and homemade beverages. This project includes three mediums: a tote bag, an interactive app, and a menu page resembling a checklist. The tote exemplifies sustainable packaging for the brand's products, including reusable rope handles to evoke environmental sensitivity. The interactive app is compatible with modern delivery systems, while the menu page caters to traditional tastes, resulting in a well-rounded customer experience.